Panasonic Launches New Range of Hair Straightners in Middle East

The New “Platinum Negative Ion Straightner” &” Multi-Styling Straightener” are the Latest Innovations of Panasonic Consumer Products

Panasonic, one of the leading brands in consumer products announced the launch of their latest innovations,

the new ‘Platinum Negative Ion Straightener’ & ‘Multi-styling Straightener’.
The Managing Director of the company, Mr Makoto Miyajima welcomed the guests and spoke about the rising demand in hair Straighteners market. He also mentioned about the importance of beauty in all age groups for female consumers.

Thereafter, Mr Tsutsumi, from Panasonic Japan explained the concept behind developing the new hair straighteners. He talked about the survey's & researches done in Middle East before launching the product. Middle East, being one of the largest consumer base urged Panasonic to come up with a new range for this region after carefully understanding the demand of consumers here.

Finally Ms Surbhi from Marketing Department, Panasonic Dubai gave a presentation explaining the main features of the 2 new range of straighteners launched. She emphasized on the USP of 'Platinum Negative Ion Straightener' which offers 50% extra long lasting straightness explaining the new innovative technology behind it.

She also explained the distinguishable feature for the 'Multi-Styling Straightener' which is color protection along with multi styling. The product offers you 6 different types of hair styles and protects your hair color as well.

She concluded by saying that with the launch of the new range of Straighteners, Panasonic would soon be market leaders in the hair care category.
The event included a live demonstration by famous hair stylists from AMRO Ladies Salon who created various hair styles (straight & curly) using the latest technology developed by Panasonic. It was attended by prominent beauty and fashion editors from the local and pan Arab media industry, many of which styled their hair on the spot to try the new products and give their comments.