With iA mode, taking a beautiful shot is as easy as pressing a button

Just press the iA button, aim and shoot. The camera does all the rest, automatically activating four detection and correction
functions (see list at right). These include MEGA O.I.S., which helps prevent blurring due to shaky hands, and Intelligent ISO
Control, which helps prevent motion blur when the subject won't stay still.

MEGA O.I.S. (Optical Image Stabilizer)
helps prevent blurring when the camera shakes.

Intelligent ISO Control
helps prevent blurring caused by subject motion.

Intelligent Scene Selector
selects the optimal scene mode for the situation.

Face Detection AF/AE
helps deliver clear portraits.